During the early days of the company I created a font set out of necessity – the company couldn't afford font licenses for its online platform. Now it's the default font set used across pi-top product range.
Art Direction for Photography
The challenge has always been to show the product in the context of its use cases while making it appealing to the ideal customer profile. The solution was merging ideas borrowed from youth culture and the maker community to create the brand photography.
A key aspect of the brand aesthetic was the use of technical graphics, which was expressed with moving typography in video production.